Buy Sell Outdoor Advertising / Media Platform in India

Today sees the launch of snapooh.com, a one stop technology platform for Advertisers, Agencies and Media Operators to buy and sell outdoor Medias. With Snapooh buyers can easily, browse and discover Outdoor and OOH advertising spaces.

In India, the current size of the Out of Home (OOH) industry is Rs 25 billion, almost twice the size of what it was in the year 2008 (Rs 15 billion). The Indian OOH Industry is large, unorganized and fragmented. There are few national players and large number of regional/local players. The industry lacks a common aggregated source of outdoor Medias and operators. Snapooh aims to fill this gap and make the outdoor advertising industry more organised and transparent. The buyers and sellers who have registered with Snapooh have confirmed its benefits.

Snapooh not only offers free listings without any commission but also provides innovative SaaS based tools to Media owners to effectively manage their inventory and selling process. For advertisers and ad agencies, planning an outdoor advertising campaign has never been easier. They can use Snapooh as a media planning tool through which they can search media, locate them on map, view price and availability and interact directly with media owners.  

As on today, Snapooh has about 10,000 Medias listed on the site. It has started its operations with cities like Bangalore, Mysore & Mangalore and is expanding its services in other major cities of India.

Founder, Manish Gulechha, says “Snapooh is trying to do the same thing for outdoor advertising industry what redBus did for bus ticketing industry i.e. bring in transparency & efficiency which benefits all the stakeholders involved and eventually increase the industry size.”

With snapooh.com getting overwhelming response, it is focused on increasing the number of listings of media owners and adding new innovative features on the platform. http://www.Snapooh.com is now live for sign ups and standard searches.